“Decarbonising supply chains in partnership with suppliers, brands, logistics, packaging partners and now also our competitors is a powerful lever for driving meaningful change in the fashion industry,” said David Schneider, co-CEO at Zalando, in a press release when the initiative launched. Zalando has also recently linked up with fellow online retailers Yoox Net-a-Porter and About You to launch an online learning platform, complimentary for its eligible brand partners, about how to set Science Based Targets for cutting emissions. In 2020, Europe’s leading e-commerce fashion retailer Zalando made the completion of a detailed sustainability questionnaire mandatory for any brands that wanted to be featured within the German-headquartered company’s assortment. “We encourage as much data sharing as possible so we can support the retailers to grow sales,” says Adams-Geller.īeyond shared consumer and sales data, department stores and retailers are providing platforms for brands to enter the metaverse through NFT collaborations, hosting rental and resale services and even providing a platform for brands to deliver advertising.Īn increasing number of major retailers have also moved on from curating and promoting temporary “sustainable collections”. Technological evolutions and the drive for sustainability have also brought brands and the retailers that carry them closer together in recent years. “This engrained our partner’s trust in Paige as a key supplier they could rely upon.” “Our supply chain remained robust during Covid, ensuring stock deliveries on time and in full - whilst others struggled to do so,” says Paige Adams-Geller, founder of premium denim jeans and apparel brand Paige. With stores closed, department stores were forced to cancel orders, and the subsequent delivery bottlenecks during 20 have caused havoc too. The Covid-19 pandemic and subsequent supply chain crisis have stress-tested relationships between wholesalers and brands. The exit of high-end fashion’s major players from the wholesale market also leaves room for the development of upstart brands that can benefit from the resources and reputation of the world’s biggest multi-brand fashion retailers.
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